Boost.space: The Power of Data Synchronization
Boost.space is a no-code cloud platform enabling companies to synchronize and centralize data from over 2,000 tools into a master database. With a focus on seamless integration, Boost.space allows businesses to consolidate their datasets, automate workflows and create a Single Source of Truth. This empowers companies to better manage their data, enhance decision-making, and improve overall operational efficiency.
The ability to easily synchronize 1st party data, such as email addresses, from a vast range of marketing tools provides a significant boost of the flexibility and precision of the targeted communication in the online environment, allowing users to deliver highly relevant and timely ads. Boost.space is enabling all tools to work together seamlessly, ensuring all customer data are always up-to-date across platforms.
Sklik: The Heart of Seznam’s Advertising Platform
Sklik, developed by Seznam.cz, is one of the most widely used advertising platforms in the Czech Republic, enabling businesses to run targeted ad campaigns across Seznam’s vast network.
However, as the digital world moves towards a cookieless future, Sklik users need more innovative ways to manage and target their audiences.
The Collaboration: Automating Ad Targeting Without Cookies
In response to the cookieless shift, Seznam approached Boost.space with a request to create an integrative solution for their Sklik platform. The challenge was clear: enable the synchronization of user emails from various tools directly into Sklik’s customer lists, eliminating the need for cookies and manual CSV imports.
We built a tailored white-label Integrator solution that automatically synchronizes emails from over 2,000 tools, including CRMs, e-commerce platforms, and email marketing systems, into Sklik retargeting lists.
With this solution, businesses using Sklik can:
- Synchronize customer emails directly from their CRM, e-commerce, or email tools into Sklik in real-time.
- Eliminate manual imports of CSV files, allowing for automated, up-to-date customer lists.
- Deliver highly relevant ads at the right moment—whether it’s retargeting abandoned carts, re-engaging inactive customers, or running personalized campaigns triggered by CRM status updates.
Real Use Cases: How This Works in Practice
- CRM Integration: Automatically deliver ads based on customer status in your sales pipeline.
- E-commerce Sync: Launch targeted campaigns when a user abandons their cart or after periods of inactivity.
- Email Marketing Sync: Align your Sklik ads with email campaigns, ensuring cohesive messaging and timely ad delivery.
Conclusion: Start Integrating Today
The collaboration between Boost.space and Seznam shows an example of how businesses can adapt to a cookieless world. By leveraging Boost.space’s data synchronization capabilities, Sklik users can streamline data, deliver more relevant ads, and do it all without relying on third-party cookies.
