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Case study Commerce / PIM

From 350 to 1,000+ SKUs with Zero Extra Headcount

A fast-growing electronics distributor replaced 900+ hours of annual manual product work with automated two-way sync and AI enrichment.

89%

less time on PIM

99%

fewer manual updates

3x

catalog growth

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The problem

Manual product data management was killing growth

Display Me is a fast-growing ecommerce company distributing premium consumer electronics brands including Sonos, Xgimi, JLab, Pax, Zens, Aiper, and Skullcandy across their own eshop, marketplaces, and retail partners.

With a catalog of 350+ SKUs and an ambitious target to reach 1,000+ by year-end, the team hit a wall. Product data was scattered across SAP Business One (ERP), their Kentico-based eshop, and multiple marketplace feeds. Every product update meant touching multiple systems manually.

Key pain points:

  • 20+ hours per week spent on manual product updates across systems
  • 900+ hours per year dedicated solely to product information management
  • Data scattered across SAP Business One, Kentico eshop, and marketplace feeds
  • No way to scale from 350 to 1,000+ SKUs without hiring additional staff
  • Every product change required touching multiple systems manually

The team was spending over 900 hours per year just on product information management. Scaling the catalog without adding headcount seemed impossible.

The solution

A unified product hub with AI enrichment and two-way sync

Display Me deployed Boost.space as their central product data layer, connecting SAP Business One, their Kentico eshop, and all marketplace feeds into a single source of truth.

Unified data structure

Single source of truth for all product data across ERP, eshop, and marketplaces.

Two-way sync

Bi-directional data flow between SAP Business One, Kentico, and all marketplace channels.

AI product enrichment

Automated SEO descriptions, attribute extraction, and product classification from EAN codes.

Marketplace feed automation

Auto-generated feeds for every marketplace in the correct format, always up to date.

Instead of maintaining product data in multiple systems, the team now edits once in Boost.space and changes propagate everywhere automatically. AI enrichment generates SEO descriptions, extracts attributes, and classifies products from EAN codes.

The results

From 900+ hours of manual work to under 100

89% less PIM time

From 900+ hours/year on product data to under 100 hours/year

99% fewer manual updates

Two-way sync between ERP, eshop, and marketplaces eliminated manual work

350 → 1,000+ SKUs

Tripled the product catalog with zero additional headcount

Zero extra headcount

Scaled operations without hiring — automation handled the growth

"We went from spending entire days on product updates to having everything synced automatically. It changed how we operate."

Display Me team

Ecommerce Operations

The difference at a glance

20+ hours/week on manual product updates

Under 2 hours/week with automated sync

900+ hours/year on PIM tasks

Under 100 hours/year total

Data siloed across SAP, Kentico, feeds

Single source of truth in Boost.space

Every change touched multiple systems

Edit once, sync everywhere automatically

Scaling required more headcount

3x catalog growth with same team

No enrichment, bare product data

AI-generated descriptions and attributes

Connected systems

The tools Display Me unified through Boost.space.

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