Bob’s Superpowers · Retention Marketing
Your best next customer already bought from you.
Bob keeps customer, product and campaign context together, builds focused microsegments and proposes the next relevant offer within incentive rules.
Customer context
Products, purchases and campaigns
Focused microsegment
Past purchases and consent
Relevant next offer
Within incentive rules
Final send approval
Your team decides
and more than 7,700 other companies and teams
How Bob works it
From a past purchase to the next profitable one.
Bob
Illustrative example
Bob, who should hear from us this month?
Thinking · Reviewing approved customer, product and campaign context
Bob does the work. You keep the decisions.
- What Bob does
- Keeps customer, product and campaign context together, builds focused microsegments and proposes the next relevant offer within incentive rules.
- You control
- Consent, channel, discount budget, brand and send approval.
- We measure
- Repeat purchase, conversion and margin, reported separately.
Published customer storySklik audiences kept current from first-party data.
Slevomat connected customer behavior to dynamic Sklik audiences so specialists could manage targeting with current data and clear control.
- 22% higher
- audience match rate for Sklik vs Google
- ~2 pp
- higher conversion for campaigns using these audiences
Before you start
FAQ
No. They keep delivering campaigns. Bob prepares the microsegments and offers that flow into them.
Start with one segment.
One goal, an agreed baseline, your approvals. Measured after four weeks.