Your competitor went out of stock. Your price stayed the same.
That's a moment you should have made margin — you did not.
Meanwhile, competitors change prices every few hours. By the time you react, the customer already bought somewhere else.
Most teams know they need this. The bottleneck is moving from knowing to acting.
The Dynamic Pricing Agent monitors the market, applies your pricing rules, and updates prices automatically across every channel.
You know this pain if
You don't know which of your products are mispriced too low. Your team focuses on what looks expensive. Nobody audits what's silently leaving margin on the table.
Your team reprices manually — daily, weekly, or only when someone notices. Meanwhile competitors reprice every few hours, and you find out when the margin report lands next month.
You're matching competitor prices without knowing if they're in stock. You just cut your margin to match a seller who couldn't fulfill the order anyway.
What the agent actually does
Most pricing tools tell you what competitors are doing. This agent acts — every channel, every rule you set, at the cadence you choose.
You approve. The agent ships.
Stay cheaper. And charge more when you can.
Most pricing strategies are about staying competitive. That's necessary. The companies that compound margin year over year are the ones that also know when to charge more — and most pricing tools can't see those moments.
Imagine the same engine spotting the moments the market gives you margin back:
A competitor's been out of stock for three days.
Demand hasn't changed. You're now one of the few sellers who can fulfill — and your price doesn't reflect it.
Demand in your category spikes mid-week.
Your competitors are still pricing for last Tuesday. The 36 hours before they react is yours — at your price.
A product you've been pricing too cheap for months.
The market is willing to pay more. Your team has never had time to audit it.
Same engine. Both directions. Your rules decide which moments to react to.