[{"data":1,"prerenderedAt":125},["ShallowReactive",2],{"sanity-mJfFncvoC9u1-hQ5YBPXA5FLr4CZ8GjvFk1FtcJELgA":3},{"data":4,"sourceMap":65},{"_id":5,"bottomLine":6,"forYouIf":7,"heroImage":13,"lead":18,"overview":19,"publishedAt":20,"resourceType":21,"slug":22,"stats":23,"thumbnail":36,"title":39,"whatsInside":40},"11e76117-12e7-496c-ba2d-c897af578beb","The customer experience stays human — brand, story, service, judgment. The operations become agentic.\n\nMost retailers sit between Invisible and Findable — discoverable by accident, actionable by nobody. Getting to Stage 3 isn't a replatform. It's one live data layer and a few well-chosen agents.\n\nScore your stage. Then close the gap.\n\nInstant download. No sales call required.",[8,9,10,11,12],"You don't know how often AI assistants recommend your brand — or whether they even can","Your product data is scattered across ERP, e-shop, spreadsheets, and supplier inboxes, and every operation is still manual","You've invested in AI on the customer-facing side, but never touched the back-office work that's quietly costing you margin","\"Agentic commerce\" came up in a leadership meeting, and nobody in the room could say where your business actually stands","You want a number, not a vibe, before deciding what to fix first",{"_type":14,"asset":15},"image",{"_ref":16,"_type":17},"image-71db26daeb66cb69f5f47e15d96824be1401a16d-1160x530-jpg","reference","Agentic commerce isn't one shift — it's two. AI agents are arriving on both sides of the transaction. Most retailers are ready for neither.","This is a practical guide to what happens when AI shops and sells — how buyer-side agents decide who gets found, how seller-side agents run the operations behind the catalog, and where your business actually sits on the readiness curve. Includes an 8-question self-assessment to score yourself. No fluff. Just the shift and what to do about it.","2026-07-15T12:49:26.916Z","Whitepaper","the-agentic-commerce-field-guide",[24,28,32],{"_key":25,"label":26,"value":27},"db2588e9f2a6","agent-driven web traffic growth in nine months · 2026 agentic-commerce reporting","+1,300%",{"_key":29,"label":30,"value":31},"246b270369b0","agentic-commerce opportunity by 2030 · McKinsey","$3–5T",{"_key":33,"label":34,"value":35},"272753848583","of shopping queries where the retailer didn't appear in the AI answer","55.8%",{"_type":14,"asset":37},{"_ref":38,"_type":17},"image-e6c6a381dae885e54b36f389b8d1ec07732eac37-2304x1536-jpg","The Agentic Commerce Field Guide",[41,45,49,53,57,61],{"_key":42,"icon":43,"text":44},"cfeaae0ae0c0","bot","Why commerce is becoming machine-to-machine — and why readiness for one side of the transaction is a half-built bridge",{"_key":46,"icon":47,"text":48},"a6891961d48d","shopping-basket","Side one: when AI shops — the shelf you can't merchandise, and why buyer-agents skip retailers with thin, inconsistent data",{"_key":50,"icon":51,"text":52},"e2b3638ee008","settings","Side two: when AI sells — where seller-side agents quietly recover margin in pricing, enrichment, listing, and marketplace sync",{"_key":54,"icon":55,"text":56},"df46db95d88c","chart-spline","The Agentic Commerce Readiness Curve — the four-stage framework (Invisible → Findable → Actionable → Autonomous) that shows exactly where you stand",{"_key":58,"icon":59,"text":60},"1adf31c9ee14","plug","How the data layer works in practice — one live source of truth, exposed to any AI assistant through a single MCP token",{"_key":62,"icon":63,"text":64},"453b8524cecc","file-pen-line","The 8-question self-assessment — score yourself on both sides and find your stage, with the single highest-leverage move for each",{"documents":66,"paths":69,"mappings":83},[67],{"_id":5,"_type":68},"resource",[70,71,72,73,74,75,76,77,78,79,80,81,82],"$['_id']","$['bottomLine']","$['forYouIf']","$['heroImage']","$['lead']","$['overview']","$['publishedAt']","$['resourceType']","$['slug']['current']","$['stats']","$['thumbnail']","$['title']","$['whatsInside']",{"$['_id']":84,"$['bottomLine']":89,"$['forYouIf']":92,"$['heroImage']":95,"$['lead']":98,"$['overview']":101,"$['publishedAt']":104,"$['resourceType']":107,"$['slug']":110,"$['stats']":113,"$['thumbnail']":116,"$['title']":119,"$['whatsInside']":122},{"source":85,"type":88},{"document":86,"path":86,"type":87},0,"documentValue","value",{"source":90,"type":88},{"document":86,"path":91,"type":87},1,{"source":93,"type":88},{"document":86,"path":94,"type":87},2,{"source":96,"type":88},{"document":86,"path":97,"type":87},3,{"source":99,"type":88},{"document":86,"path":100,"type":87},4,{"source":102,"type":88},{"document":86,"path":103,"type":87},5,{"source":105,"type":88},{"document":86,"path":106,"type":87},6,{"source":108,"type":88},{"document":86,"path":109,"type":87},7,{"source":111,"type":88},{"document":86,"path":112,"type":87},8,{"source":114,"type":88},{"document":86,"path":115,"type":87},9,{"source":117,"type":88},{"document":86,"path":118,"type":87},10,{"source":120,"type":88},{"document":86,"path":121,"type":87},11,{"source":123,"type":88},{"document":86,"path":124,"type":87},12,1784204448429]