[{"data":1,"prerenderedAt":578},["ShallowReactive",2],{"sanity-IPRZhLUUZhScgJr5uR5DbvBgIbi5wo0JTvVXSoA68G8":3},{"data":4,"sourceMap":521},{"_id":5,"author":6,"body":12,"category":512,"image":513,"place":516,"publishedAt":517,"slug":518,"subtitle":519,"title":520},"ecd7462a-4ae3-42e2-8b80-4a48a52e12dc",{"_id":7,"avatar":8,"bio":8,"name":9,"position":10,"slug":11},"3e793025-2356-4a06-988a-2280f2713c8d",null,"Boost.space","Product Team","boost-space",[13,24,33,41,60,76,92,104,134,150,158,174,180,204,216,236,260,276,284,292,300,316,320,328,336,340,348,368,373,381,389,401,417,421,437,442,451,460,473,485,497],{"_key":14,"_type":15,"children":16,"markDefs":22,"style":23},"1c4f225b5f78","block",[17],{"_key":18,"_type":19,"marks":20,"text":21},"80e814deef3d","span",[],"The shift everyone's naming — and the half everyone's missing",[],"h2",{"_key":25,"_type":15,"children":26,"markDefs":31,"style":32},"ed6fca87fcbe",[27],{"_key":28,"_type":19,"marks":29,"text":30},"7088fb4a7847",[],"\"Agentic commerce\" is the phrase of the year, and most of what's written about it says the same thing: AI agents are starting to shop for your customers. That's true. It's also only half the story.",[],"normal",{"_key":34,"_type":15,"children":35,"markDefs":40,"style":32},"335cb8c610cf",[36],{"_key":37,"_type":19,"marks":38,"text":39},"8090e29bb3a1",[],"The numbers behind the buyer-side shift are real and fast:",[],{"_key":42,"_type":15,"children":43,"level":57,"listItem":58,"markDefs":59,"style":32},"569751f4180d",[44,48,53],{"_key":45,"_type":19,"marks":46,"text":47},"6a18aad1bfcf",[],"Agent-driven traffic across the open web grew ",{"_key":49,"_type":19,"marks":50,"text":52},"13fc9e41cc7f",[51],"strong","more than 1,300% in nine months",{"_key":54,"_type":19,"marks":55,"text":56},"de8b037ac668",[],".¹",1,"bullet",[],{"_key":61,"_type":15,"children":62,"level":57,"listItem":58,"markDefs":75,"style":32},"8838baadff6c",[63,67,71],{"_key":64,"_type":19,"marks":65,"text":66},"d031717f0d25",[],"ChatGPT alone now handles around ",{"_key":68,"_type":19,"marks":69,"text":70},"3e272083d7bd",[51],"50 million shopping queries a day",{"_key":72,"_type":19,"marks":73,"text":74},"caa2b97ee459",[],".²",[],{"_key":77,"_type":15,"children":78,"level":57,"listItem":58,"markDefs":91,"style":32},"c277a7a88cdd",[79,83,87],{"_key":80,"_type":19,"marks":81,"text":82},"8c4603e3b719",[],"McKinsey puts the agentic-commerce opportunity at ",{"_key":84,"_type":19,"marks":85,"text":86},"9c323b2ce72a",[51],"$3–5 trillion by 2030",{"_key":88,"_type":19,"marks":89,"text":90},"ea2fa42e629d",[],".³",[],{"_key":93,"_type":15,"children":94,"markDefs":103,"style":32},"52ddec7003d7",[95,99],{"_key":96,"_type":19,"marks":97,"text":98},"ac74a4193796",[],"But here's what almost no one is connecting: ",{"_key":100,"_type":19,"marks":101,"text":102},"78a890f6b9a6",[51],"agents aren't arriving on one side of the transaction. They're arriving on both.",[],{"_key":105,"_type":15,"children":106,"markDefs":132,"style":133},"100c9d3230dc",[107,111,115,120,124,128],{"_key":108,"_type":19,"marks":109,"text":110},"243f0fa6d602",[51],"Buyer-side:",{"_key":112,"_type":19,"marks":113,"text":114},"6ced5b90de2b",[]," AI agents discover, compare, and increasingly ",{"_key":116,"_type":19,"marks":117,"text":119},"93e82adbcc25",[118],"em","buy",{"_key":121,"_type":19,"marks":122,"text":123},"00a27438b5f2",[]," on behalf of consumers. ",{"_key":125,"_type":19,"marks":126,"text":127},"a23940a8fd67",[51],"Seller-side:",{"_key":129,"_type":19,"marks":130,"text":131},"9ca6d3069861",[]," AI agents run the retailer's back office — pricing, enrichment, listing, marketplace sync.",[],"blockquote",{"_key":135,"_type":15,"children":136,"markDefs":149,"style":32},"7763fe93e22f",[137,141,145],{"_key":138,"_type":19,"marks":139,"text":140},"2f4f430cf37f",[],"The retailers who win the next three years aren't the ones who pick a side. They're the ones whose ",{"_key":142,"_type":19,"marks":143,"text":144},"3f26e6b377f4",[51],"data is ready to be read, acted on, and transacted by agents on both sides at once.",{"_key":146,"_type":19,"marks":147,"text":148},"670a5eaeab2b",[]," That's the real definition of agentic-commerce readiness — and almost nobody is measuring themselves against it.",[],{"_key":151,"_type":15,"children":152,"markDefs":157,"style":23},"134687a4fb3d",[153],{"_key":154,"_type":19,"marks":155,"text":156},"551aa4b6ff3f",[],"Side one: when AI shops for your customer",[],{"_key":159,"_type":15,"children":160,"markDefs":173,"style":32},"855deae56613",[161,165,169],{"_key":162,"_type":19,"marks":163,"text":164},"1877ef006890",[],"Your next customer may never see your website. She asks an assistant ",{"_key":166,"_type":19,"marks":167,"text":168},"07ab724c7c20",[118],"\"best magnesium for sleep,\"",{"_key":170,"_type":19,"marks":171,"text":172},"873527ae2c13",[]," gets three brands and a recommendation, and buys — all before a homepage ever loads. The discovery, the comparison, the shortlist: it happened inside an AI, on a shelf you can't merchandise and where there is no page two.",[],{"_key":175,"_type":176,"asset":177},"76308d5fa423","image",{"_ref":178,"_type":179},"image-abcb0e67d0071422d6bc802e680d1b222ea84baf-2755x2004-png","reference",{"_key":181,"_type":15,"children":182,"markDefs":203,"style":32},"887c1acb13c2",[183,187,191,195,199],{"_key":184,"_type":19,"marks":185,"text":186},"7fa65aa827e3",[],"We measured how retailers are doing on that shelf. In our study of ",{"_key":188,"_type":19,"marks":189,"text":190},"ff0d6e890685",[51],"113 large retailers across the EU and US",{"_key":192,"_type":19,"marks":193,"text":194},"716b9a014910",[]," (",{"_key":196,"_type":19,"marks":197,"text":198},"4604d5146479",[118],"The State of AI in E-commerce 2026",{"_key":200,"_type":19,"marks":201,"text":202},"09f53bb1014b",[],"), testing 887 real shopping queries against ChatGPT, Perplexity, and Google AI Overviews:",[],{"_key":205,"_type":15,"children":206,"level":57,"listItem":58,"markDefs":215,"style":32},"06a3126b98d3",[207,211],{"_key":208,"_type":19,"marks":209,"text":210},"8138bed9aa6e",[51],"55.8%",{"_key":212,"_type":19,"marks":213,"text":214},"6026df353db8",[]," of queries returned an answer that didn't include the retailer being tested.",[],{"_key":217,"_type":15,"children":218,"level":57,"listItem":58,"markDefs":235,"style":32},"dc8eb384fd82",[219,223,227,231],{"_key":220,"_type":19,"marks":221,"text":222},"51494b60084d",[51],"47.7%",{"_key":224,"_type":19,"marks":225,"text":226},"55430deca0b5",[]," of retailers shipped product pages with ",{"_key":228,"_type":19,"marks":229,"text":230},"66f9ff3a2d20",[51],"no AI-readable structured data",{"_key":232,"_type":19,"marks":233,"text":234},"221be3fb56c1",[]," at all.",[],{"_key":237,"_type":15,"children":238,"level":57,"listItem":58,"markDefs":259,"style":32},"9de70094fb4d",[239,243,247,251,255],{"_key":240,"_type":19,"marks":241,"text":242},"64682720efdd",[],"And the brands that ",{"_key":244,"_type":19,"marks":245,"text":246},"98a2da31592d",[118],"do",{"_key":248,"_type":19,"marks":249,"text":250},"d8d847b2b83a",[]," get cited? Their AI-referred customers convert ",{"_key":252,"_type":19,"marks":253,"text":254},"65333c9db4e6",[51],"31% better",{"_key":256,"_type":19,"marks":257,"text":258},"f291353c6dbe",[]," than other channels.",[],{"_key":261,"_type":15,"children":262,"markDefs":275,"style":32},"fc966e0bdfe2",[263,267,271],{"_key":264,"_type":19,"marks":265,"text":266},"a17c15b89b1a",[],"Agents don't browse the way people do. They read structured, machine-readable data — title, price, material, dimensions, GTINs — across your ",{"_key":268,"_type":19,"marks":269,"text":270},"e9f69ff5ae39",[51],"whole",{"_key":272,"_type":19,"marks":273,"text":274},"036d1378edab",[]," catalog, not just your hero products. If the data isn't there, you're not in the answer.",[],{"_key":277,"_type":15,"children":278,"markDefs":283,"style":23},"59fab6379ca3",[279],{"_key":280,"_type":19,"marks":281,"text":282},"021cb6ce9de7",[],"Side two: when AI sells for you",[],{"_key":285,"_type":15,"children":286,"markDefs":291,"style":32},"0e73f9d9fa5d",[287],{"_key":288,"_type":19,"marks":289,"text":290},"1229e36c8415",[],"The same technology that shops for your customers can run the operations behind your catalog. This is the half the headlines skip — and it's where the margin is.",[],{"_key":293,"_type":15,"children":294,"markDefs":299,"style":32},"ba934d3488e7",[295],{"_key":296,"_type":19,"marks":297,"text":298},"7576c6a6f347",[],"The back office is full of work that is repetitive, rules-based, and quietly expensive: repricing a thousand SKUs that go stale every week, enriching the half of your catalog that's missing attributes, listing supplier feeds that arrive as 14-tab spreadsheets, keeping product data in sync across every marketplace. These are exactly the jobs agents do well — and exactly the jobs that, left manual, cap how fast you can grow.",[],{"_key":301,"_type":15,"children":302,"markDefs":315,"style":32},"62b30b2baef2",[303,307,311],{"_key":304,"_type":19,"marks":305,"text":306},"fc37c6828fea",[],"The principle that keeps it safe: ",{"_key":308,"_type":19,"marks":309,"text":310},"7b9c8a56f8f4",[51],"the customer experience stays human — the operations become agentic.",{"_key":312,"_type":19,"marks":313,"text":314},"3421f7bbf7f2",[]," Brand, story, service, judgment: yours. The 3 a.m. repricing and the 50,000-SKU enrichment backlog: the agents'.",[],{"_key":317,"_type":176,"asset":318},"73f5390c5364",{"_ref":319,"_type":179},"image-4d4b0c28495672a3c4c81810ae91337fdefb1482-2656x1782-png",{"_key":321,"_type":15,"children":322,"markDefs":327,"style":23},"ca8d5868bd44",[323],{"_key":324,"_type":19,"marks":325,"text":326},"c8b56504d501",[],"The Agentic Commerce Readiness Curve",[],{"_key":329,"_type":15,"children":330,"markDefs":335,"style":32},"4538aa81c8c9",[331],{"_key":332,"_type":19,"marks":333,"text":334},"18874f467dce",[],"Put both sides together and every retailer sits at one of four stages:",[],{"_key":337,"_type":176,"asset":338},"489ae0b14d88",{"_ref":339,"_type":179},"image-30a86daca1f236c24cc9348065593fc4c6f10bfd-2874x1834-png",{"_key":341,"_type":15,"children":342,"markDefs":347,"style":32},"16788af0bc94",[343],{"_key":344,"_type":19,"marks":345,"text":346},"6dbca720103e",[],"Most retailers we analyzed are stuck between Stage 1 and Stage 2 — findable by accident, actionable by nobody. The gap between where they are and Stage 3 is not a replatform. It's a data layer and a few well-chosen agents.",[],{"_key":349,"_type":15,"children":350,"markDefs":364,"style":133},"577e91316293",[351,355,360],{"_key":352,"_type":19,"marks":353,"text":354},"65b8d5c3d8c7",[51],"We break down what each stage actually requires — the specific data, systems, and agents involved — in the ",{"_key":356,"_type":19,"marks":357,"text":359},"7bc17991779b",[358,51],"14cfcc1f61b2","Agentic Commerce Field Guide",{"_key":361,"_type":19,"marks":362,"text":363},"e139b0360f78",[51],", available free in the Resource Hub.",[365],{"_key":358,"_type":366,"href":367},"link","https://boost.space/resources/the-agentic-commerce-field-guide",{"_key":369,"_type":176,"asset":370,"href":372},"24f84390fb92",{"_ref":371,"_type":179},"image-a4ec21a75f711aa67077ec140eae1bb155be1905-4516x918-png","https://boost.space/resources",{"_key":374,"_type":15,"children":375,"markDefs":380,"style":23},"bd3323adafce",[376],{"_key":377,"_type":19,"marks":378,"text":379},"be806723fc9c",[],"Which stage are you?",[],{"_key":382,"_type":15,"children":383,"markDefs":388,"style":32},"d62009ecdccf",[384],{"_key":385,"_type":19,"marks":386,"text":387},"5d17a87a3386",[],"That's the question worth answering — because the move from one stage to the next is specific, and it's different for everyone.",[],{"_key":390,"_type":15,"children":391,"markDefs":400,"style":32},"bd90f4d469ae",[392,396],{"_key":393,"_type":19,"marks":394,"text":395},"b111cde99110",[51],"We built a free, 8-question Agentic Commerce Readiness Self-Assessment",{"_key":397,"_type":19,"marks":398,"text":399},"d8d40fd7804e",[]," that places you on the curve across both sides — buyer-side findability and seller-side operations — and tells you the single highest-leverage move to reach the next stage.",[],{"_key":402,"_type":15,"children":403,"markDefs":416,"style":32},"a8c2bdc251f9",[404,408,412],{"_key":405,"_type":19,"marks":406,"text":407},"dc2712122aac",[],"It's inside the full guide: ",{"_key":409,"_type":19,"marks":410,"text":411},"448ab8bedc4e",[51],"\"When AI Shops and Sells — The Agentic Commerce Field Guide.\"",{"_key":413,"_type":19,"marks":414,"text":415},"03b7abb7de24",[]," The guide goes deep on each stage, what it costs to stay put, and how to advance — with the proprietary data behind every number above.",[],{"_key":418,"_type":176,"asset":419,"href":367},"508701641174",{"_ref":420,"_type":179},"image-b65cc35ebe64f20bd9dbc6120b8e62c7f302b80b-4146x1896-jpg",{"_key":422,"_type":15,"children":423,"markDefs":436,"style":32},"2848275d0b02",[424,428,432],{"_key":425,"_type":19,"marks":426,"text":427},"3a195f8ab85d",[],"And if you'd rather just see where ",{"_key":429,"_type":19,"marks":430,"text":431},"61d4194fceea",[118],"your",{"_key":433,"_type":19,"marks":434,"text":435},"104ff124d00c",[]," store stands today, we'll run the analysis on your domain and walk you through it.",[],{"_key":438,"_type":176,"asset":439,"href":441},"94b36a9fe869",{"_ref":440,"_type":179},"image-d54d3d95c719c9d01a1d1ef9a3cbfac29f992282-4516x918-png","https://boost.space/analysis",{"_key":443,"_type":15,"children":444,"markDefs":449,"style":450},"bcab2d1b3287",[445],{"_key":446,"_type":19,"marks":447,"text":448},"f58562273680",[118,51],"Boost.space is the data layer for AI agents — the operating system that lets retail operations be read, acted on, and transacted by agents on both sides of the sale.",[],"h4",{"_key":452,"_type":15,"children":453,"markDefs":458,"style":459},"c1c9ec225de8",[454],{"_key":455,"_type":19,"marks":456,"text":457},"8c326fdc09a5",[],"Sources (verify/link before publishing)",[],"h3",{"_key":461,"_type":15,"children":462,"level":57,"listItem":471,"markDefs":472,"style":32},"d246e2dfa24f",[463,467],{"_key":464,"_type":19,"marks":465,"text":466},"03ca4d7fc6ea",[],"Agent-driven web traffic +1,300% in nine months — ",{"_key":468,"_type":19,"marks":469,"text":470},"ce48ecb3dfed",[118],"cited across 2026 agentic-commerce industry reporting; confirm primary source (e.g. Cloudflare / web-traffic study) before publish.","number",[],{"_key":474,"_type":15,"children":475,"level":57,"listItem":471,"markDefs":484,"style":32},"7e07ac52f2bd",[476,480],{"_key":477,"_type":19,"marks":478,"text":479},"bf7ecea942e1",[],"ChatGPT ~50M shopping queries/day — ",{"_key":481,"_type":19,"marks":482,"text":483},"4d945023863a",[118],"industry reporting 2026; confirm primary source.",[],{"_key":486,"_type":15,"children":487,"level":57,"listItem":471,"markDefs":496,"style":32},"c2824eefb227",[488,492],{"_key":489,"_type":19,"marks":490,"text":491},"60790bcd7fbb",[],"McKinsey, agentic commerce $3–5T opportunity by 2030 — ",{"_key":493,"_type":19,"marks":494,"text":495},"3dd55c4326a0",[118],"confirm exact McKinsey citation.",[],{"_key":498,"_type":15,"children":499,"level":57,"listItem":471,"markDefs":511,"style":32},"5c0cbdca81f0",[500,504,507],{"_key":501,"_type":19,"marks":502,"text":503},"db4a1e7e3925",[],"Internal: ",{"_key":505,"_type":19,"marks":506,"text":198},"44a31ee198db",[118],{"_key":508,"_type":19,"marks":509,"text":510},"ef25292570ff",[],", Boost.space Research (113 retailers, 887 queries).",[],"Guides",{"_type":176,"asset":514},{"_ref":515,"_type":179},"image-33e496b6813e4ce4648a313f4748c069a8cd8433-4263x2256-png","Prague","2026-07-16T07:41:26.738Z","agentic-commerce-retailers","Agentic commerce isn't one shift — it's two. AI agents are arriving on both sides of the transaction: shopping for your customers and running your operations. Here's the retailer's readiness curve, and how to find your stage.\nAgentic commerce isn't one shift — it's two. AI agents are arriving on both sides of the transaction: shopping for your customers and running your operations. Here's the retailer's readiness curve, and how to find your stage.","When AI Shops and Sells: A Retailer's Guide to Agentic Commerce",{"documents":522,"paths":527,"mappings":539},[523,525],{"_id":7,"_type":524},"author",{"_id":5,"_type":526},"post",[528,529,530,531,532,533,534,535,536,537,538],"$['_id']","$['body']","$['category']","$['image']","$['name']","$['place']","$['position']","$['publishedAt']","$['slug']['current']","$['subtitle']","$['title']",{"$['_id']":540,"$['author']['_id']":545,"$['author']['name']":547,"$['author']['position']":550,"$['author']['slug']":553,"$['body']":556,"$['category']":558,"$['image']":561,"$['place']":564,"$['publishedAt']":567,"$['slug']":570,"$['subtitle']":572,"$['title']":575},{"source":541,"type":544},{"document":57,"path":542,"type":543},0,"documentValue","value",{"source":546,"type":544},{"document":542,"path":542,"type":543},{"source":548,"type":544},{"document":542,"path":549,"type":543},4,{"source":551,"type":544},{"document":542,"path":552,"type":543},6,{"source":554,"type":544},{"document":542,"path":555,"type":543},8,{"source":557,"type":544},{"document":57,"path":57,"type":543},{"source":559,"type":544},{"document":57,"path":560,"type":543},2,{"source":562,"type":544},{"document":57,"path":563,"type":543},3,{"source":565,"type":544},{"document":57,"path":566,"type":543},5,{"source":568,"type":544},{"document":57,"path":569,"type":543},7,{"source":571,"type":544},{"document":57,"path":555,"type":543},{"source":573,"type":544},{"document":57,"path":574,"type":543},9,{"source":576,"type":544},{"document":57,"path":577,"type":543},10,1784204446083]